Well, blogging has certainly become mainstream now. This morning BBC Radio 4’s flagship news programme Today introduced its listeners to weblogs (see Today RealOne Player required). The interview lasted all of 3 minutes, but that was sufficient for Cory Doctorow to explain that the new medium has two strongly attractive characteristics for journalists:

• complete freedom to write whatever you want without any editorial interference.
• the possibility of almost instant, gratuitous feedback.

Consequently the hosts, Edward Stourton and James Naughtie, both agreed that blogging sounds like fun!